What Minha Entrada is
Minha Entrada is an independent publication about digital marketing. It is published by Minha Entrada and written by an editorial team that signs as The people behind Minha Entrada.
The name is Portuguese and means “my way in”. That is what we want to be: the door through which you step into a subject that, from the outside, seems full of acronyms.
Who we write for
For anyone who is starting out: someone looking after a small project, or someone who simply comes across words like SEO, funnel or conversion and wants to understand them.
We write in English for readers in any country. That is why we do not give prices from a single market or rules from a single place. When something changes depending on the platform or the country, we tell you what changes and where to check it.
How we write
- One idea per block, in short paragraphs.
- Each term is explained in everyday words the first time it appears.
- Each section ends with a clear next step.
- Each figure and each quote carries its source and a date, either the source’s own or the month in which we consulted it; everything else is presented as an example or as an explanation.
What we do not do
We do not sell courses, tools or services, and we do not charge for mentioning any brand. When we name a tool, we say what it does; we do not say which one is best.
We explain in more detail how we prepare each guide in How we work, and how advertising works on the site in Advertising on this site.
Write to us
If you see a mistake or have a question, write to us at contacto@minhaentrada.net.