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Your way into digital marketing.

Search engines, content, email, social media, advertising and measurement. Here each channel is explained from scratch, one by one, and so is how they come together.

Where to start

  1. How digital marketing works: the map of its channels and how they work together

    A map of the digital marketing channels: what each one does, what it asks of you, how it is measured and how they work together.

    November 13, 2026

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A door to step through calmly

Minha Entrada is an independent publication for people who are starting out in digital marketing. We write in English for readers in any country, and each term is explained in everyday words the first time it appears.

The idea is simple: first you see the whole map, and then each piece. That is why we start with how the channels come together before going into each one.

We do not sell courses, tools or services. Each guide cites its sources, almost always the platforms’ own documentation, with their date. If you want to know how we work, we explain it in How we work.

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