How we work

Which topics we choose

We choose general questions that many people ask when they start out in digital marketing: how it works, what each channel is, how it is measured. Each guide answers one of those questions completely, for readers in any country.

Where the data come from

Before writing, we gather the sources we are going to cite:

• the platforms’ own documentation and help centers;
• international organizations and dated global reports.

We do not use forums or social media posts as sources. Each figure and each quote carries its source and a date: the source’s own or, if the page has no date, the month in which we consulted it. Anything that does not come from a source is clearly presented as an example.

How we write

We write in English, speaking to you directly, one idea per block. Each term is explained the first time it appears. We make the figures and tables ourselves, and their numbers are repeated in the text or in the figure’s caption.

We use artificial intelligence tools to help us research, draft and review. Before publishing, each fact is checked against the cited source and the whole guide goes through a separate review.

Tools and platforms

When a guide names a tool or a platform, it says what it does and, when useful, links to its own documentation. We do not say which one is best, we do not rank them and nobody pays us to mention them. Our links carry no tracking or commission parameters.

Corrections and updates

Platforms change often, and that is why each figure and each quote carries a date. If we correct or expand a guide, we show it with its update date, below the byline.

You can tell us about a mistake at contacto@minhaentrada.net.

Byline

The guides are signed by The people behind Minha Entrada, the site’s editorial team. We do not use made-up names.